The Real Deal Arizona Blog

Area News & Real Estate Market Trends

Providing information and inspiration so you live your best Arizona life and absolutely love where you live.

Feb. 8, 2019

Choosing a Realtor: It is Not a Popularity Contest

Choosing a Realtor

The real estate industry, along with many other business climates, is changing daily because of the influx of information online and all that noise out there. If you're in the market to buy or sell property do a little investigative work by asking people you know in the area for suggestions, google them, read their reviews, and check out their persona and presence online. THEN, if they fit your criteria, request a consultation to see if you’d be a good fit to work together.

What separates a great agent from the rest? This can vary depending on your individual needs. But here are a few to keep in mind: 1) Location - are they familiar with your city and neighborhood and home type? 2) Situation - Do they have solutions to offer for your specific needs? 3) Scope of expertise, education, and professional statistics. 4) Communication - Are they good at it? Can they explain the contract to you in a manner you can understand. Can they explain the market to you? 5) And last but probably one of the MOST important factors, do you even like them, bro?

If you like what I have to say or you’d like to hear more about my background, my marketing, and my negotiating approach, please reach out to me and let's have a conversation! If you’re here for educational purposes, have questions about what I’ve discussed here, or just want to pick my brain, I'm good with that too! You can email me at Tara@RealDealArizona.com. OR you can follow me and send me a DM on Facebook and Instagram @realdealarizona.

If you found this post useful, share it! Let’s get these discussions going and get the information out there.

Posted in Buyers, Podcast, Sellers
Jan. 31, 2019

Podcast: Live Love Maricopa Series with Dustin Pedder of Volo Photo

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Dustin Pedder Volo Photo

Episode 04 of Live Love Maricopa Series: Dustin Pedder of Volo Photo 

As transcribed below:

Hey there and welcome back to the real deal Arizona podcast. This is episode 4 and today we are going to dive back into the Live Love Maricopa series. We're going to talk to another Maricopa based business owner, Dustin Pedder of Volo Photo. Dustin's been a great addition to the Maricopa real estate community. He's been putting his professionalism into the photos and videos that you might see online and in the MLS, he's done a great job of growing his business and he's even been taking it to the greater Phoenix area doing a few jobs for some of the new home builders in the area as well.

Here he shares with us his journey as an entrepreneur as well as what brought him to the city of Maricopa and what he knows and loves about Arizona.

Hey, okay, you ready to get started?

"Let's do it."

Alright, I'm here with Dustin Petter of Volo photo. He's gonna talk to us a little bit about what it means to be a photographer here in Arizona focusing, well you actually do a whole gamut of subjects, don’t you? From real estate to portraits to weddings to cars, right? So why don't you tell us a little bit about yourself, where you're from, how you came to be a resident here in Maricopa? And what made you stay?

"Okay. Well, let's see it all started in 1978. I was born in Reno, but my family we I'm an only child but my family moved us out to the Bay area of California and that's pretty much where I grew up and I would say right around. The age of 15 or 16 I really got into cars and custom cars. So I'd be going to the car shows and I'd be taking pictures just for the fun of it, just for myself, but I think as a kid I had always been into photography. So, whenever I saw photos and other photographs, I would really look at them observe them and try to figure out what is the photographer was trying to capture. You know, they say a picture is worth a thousand words, right? So in the eye of the beholder, you know everyone looks at a photograph differently, or they could so that's what intrigued me. When I started going to these car shows, I wasn't necessarily taking pictures of cars. I found myself taking pictures of people there, you know doing kind of artistic shots.

"So, over time people started noticing my photos and even a local magazine in the Bay Area. They saw my website which at that time in the mid to late 90s, you know websites were still fairly new. Especially for the custom car scene, it was very new. So yeah, I think that helped me it grabbed the attention of this small magazine, they asked if I could photograph for them and even though there was no pay involved, I was just in awe that I was given the chance to photograph for a magazine. It was a small magazine, but it was still pretty exciting! So I started shooting for them and and then [with my my wife at the time] we ended up moving to Southern California and one of the large car magazines, they're a worldwide publication, they ended up looking for a photographer and I was down there in Orange County where they're based out of and I applied for the position and got the job. So I started working for them.

"In short, you know, it started off with the custom cars, but you know, I did photograph a lot of people. That was more so the subjects that I would shoot, people AND cars but a lot of portraits and that sort of thing, lifestyle type of pieces and then I started doing weddings, and even to this day, I'll shoot weddings. I don't do a lot of them, maybe five or six a year usually it's just through referrals. I don't advertise myself as a wedding photographer, but I can do it.

Then coming to Arizona about almost 5 years ago it t took a different direction towards real estate. So that's kind of where I'm at now mostly real estate that I'm shooting.

So do you think that really kind of built your whole business of Volo Photo? Is that kind of where the business came into play? If you don't know, Dustin does a ton of drone work and I noticed even just recently you started capturing some hidden areas in Arizona like on Instagram, so we'll have to get your Instagram handle and everything a little bit later so that you can go and check that out. So real estate photography, that's kind of become a very big thing in especially in our area probably right about the time you landed here in Maricopa. So how has that changed since you started?

"Yeah, I'd never thought about doing real estate photography. I didn't really know it was a thing."

I don't think it was...

"No, and it actually started when my wife and I were leaving California. We had our son who's now five, but when he was born we were living in San Bernardino, California, which isn't the greatest area. It's ranked one of the most dangerous cities in the nation and they actually filed for bankruptcy, the city itself. So, it tells you a lot about the state they were in. So, to bring a child into this world the more I thought about it, decided this is not where I want to raise him.

"So we started looking abroad and a good friend of mine who's a highway patrol officer, he’s in one of the photographs behind me, he's a California highway patrol officer. He lives in Yuma and he just goes across the state line every day for work, but he was telling me 'hey, Arizona is a great place to live, you know, a lot of your newer communities. The price the cost of living in comparison to California is just night and day different.' So all those factors sounded great. And so we started looking out towards Arizona.

"In doing so, putting up our house for sale in San Bernardino, I knew the real the realtor that we were working with and he was just going to take photos with a cell phone and I thought, you know, we just sort of staged the place made it look as best as possible decluttered, and did what we could to make it look great…we needed some good photos to show that off! So I pulled out my trusty camera and got some good lighting going on and took some photos and just handed it over to him. And I said, 'hey if you can use these feel free to do so' and he said 'oh, yeah, these will be great!'. And he used them and our household within just a few days. I mean it went really fast and not to say that the photos were the sole purpose it sold fast, but I'd like to think it helped.

It does help. It really helps.

"Yeah, so coming out to Maricopa, the Realtor we were working with at the time, she used her cellphone and I mentioned to her, 'Hey, I'm a photographer if you guys ever need a photographer, you know, let me know' and she got me in contact with the owner of that company and he was real nice man. He seemed to take a liking to me and he sent out an email to all as agents, 'Hey, there's a new photographer in town. Feel free to use him!' and it just snowballed.

You know for the last 21 years or so that I've been doing photography, for most of that was just for fun, you know or a side business, or even when I worked for the magazine, it wasn't the primary thing I did. It was a big chunk of it, but I also did writing and I did some other duties for that job title, but for the first time in my photography career, this was a real thing. This was snowballing and I was getting calls, you know left and right from Realtors that wanted photos taken of their properties and I came the realization came that I needed to make this official, I need to make an official business and actually do this as my full-time gig. So I started Volo Photo LLC and it's been about 3 years going! The company was Incorporated so, here I am and it's it's been my Monday through Friday (sometimes seven days a week), main gig and I could see why.

Pictures are very important for realtors when you're trying to sell a house. Of course, it's the first impression that people are seeing because 90% of the people are seeing these homes online before they ever see it in person. So many more are finding the home that they actually end up buying online by themselves, without an agent and then obviously using an agent to facilitate the actual transaction. So this is a really important piece of the whole spectrum. So congratulations! You recently hired a couple of new photographers to start helping you out in different areas. Am I right?

"Yes, that's correct. One of the photographers he's located here in Maricopa. The other one is located in Chandler and she's getting more of the East Valley so that area that's north of Maricopa, Chandler, Mesa, Phoenix. And then the photographer I have here in Maricopa, he's sort of my backup. So when I get overwhelmed I can ask him to fill-in. He has another job already but he works graveyard, so he's able to help with the workload, especially when it gets too heavy.

"I try to personally keep up with the demand but lately, it's just been so busy, especially the start of 2019. It's been crazy. I want to try to make the Realtors happy and they want to make their clients happy, everyone wants it now. So, I wouldn't like to tell them that I can't schedule [them] until next week to photograph their house. So if I can do it within two or three days, is my preference. But I trained them and they're doing a great job.

I know you can't ever tell who's doing them. You have to tell me who’s doing them whenever I have you take pictures. I don't know if it's you or if it's somebody else’s, so you've done a really good job of putting your stamp on them.

"Oh, thank you. I know some of the Realtors they've gotten to know me pretty well and my son who usually comes with me. And I know for some of the Realtors it's been a little tough when I tell them I'm going to have my photographer Danielle or Ryan show up. There have been a few times where they say, ‘Well why can't we get you?' and I understand where they come from. They know me, they know my work, so I have to try to to take care of my people. I have to put on there, “Hey, Danielle's going to do a great job. Ryan's going to do a great job!’ and I do go through all the photos to make sure they're as best of qualities as can be. I think overall they've been a little more comfortable with that. It's just the sign of the times.

Change can be hard sometimes, but it's but it's always for the better. So what have been some of your biggest challenges starting up a business here in Maricopa? And how did you overcome those?

"Well, you know to be honest with you, there really hasn't. I feel (and knock on wood) I have been very fortunate. I think that Maricopa is just a unique place for me to start a business like this. You know, I wonder sometimes, I have some good friends who have tried to do the same thing I'm doing. They've seen that I've been pretty successful. So they tried to start it in their areas. I have one good friend in Southern California and one in Florida and they tried it and they've done okay, but definitely not to the success that I've had. And who knows, there could be other factors. Maybe they haven't really reached out enough to the local Realtors. Maybe there's more competition with other photographers in their areas that already have the area locked down for their businesses, but for me it's been a dream.

"It's been just great here in Maricopa where I haven't had much competition and any even a little bit that is here. There's enough to go around, you know, the real estate here is definitely its fast-moving. There's a lot of houses going up for sale and a lot of houses being built, and I think it's just a unique area where all the proper channels have been just right for me to succeed.

Well, I can certainly tell you just from an outsider's perspective, you've done a really good job of branding yourself and being very consistent so much so that even if you haven't met Maximus he trails along with Dustin sometimes and they are both dressed in their Volo photography shirts matching shoes. So he keeps a very consistent presence. And the other thing is he is. So happy all the time and constantly smiling absolutely love it. He's great with clients. He's great with people. So I'm sure that that contributes to a lot of the reasons that you've been so successful here. So congratulations on that. But yeah, so where does this shine come from? Where what keeps you so happy all the time. How do you how do you maintain that mindset?

"I've always been a pretty positive person. You know, I definitely have my I've had my ups and downs in life as with anyone...

We all do.

"We all do, yeah, but I think that when you go through those tough times, when you go through those downs, you can really sink into it and it's not going to help anyone, so you just try to put your smile on and sometimes you have to force it a little bit and keep putting one step in front of the other. So yeah, you just got to keep moving on. I think overall my life has been great. I have a couple parents that have loved me and done whatever they could to help me along. Even though I tried not to take that help, you know, it's been great that they've been there. The support in having some good friends and family members, it helps. That's just that's the way I've been. As a kid even my mom said I was always smiling as a baby and my son Max, he seems to be doing the same thing. He's got the right attitude towards life.

'But you know, another thing that's really important, as a customer whenever I go to places whether it's a restaurant, a retail place, the cashier it's something that always goes in my mind. How does this person do it? The customer, you know, before I moved here to Arizona, I was a promotions rep at a casino a very large Casino in Southern California and a lot of the events we would manage we would oversee the frontline employees and customer service was always very important. So so yeah, I think that all kind of factors into the service I provide, you know, not just the photography I provide my clients but that customer service.

You provide an experience to make them remember how you made them feel?

"Yes. Definitely. I want to be friendly. I want to give that peace of mind to not only the Realtors that I'm working for but also their clients, the homeowners the sellers. Sometimes when I go to a house to photograph, the Realtor may not be there. So if the homeowners are there, I want to give that experience. I want to be a part of that whole selling experience for them and make them happy so. It is pretty common I'll hear back from a Realtor. They'll say 'hey, thanks for photographing that house, the homeowners loved you!' They love Max, too, and it's good to hear that. So I definitely think customer service is very important. You even pick up some business on the side doing some photographs or portraits of the families of the homes that you've been hired to photograph too? Yeah, once in a while, you can't help but get into conversations with the homeowners. As you know, I'm going around photographing their home, sometimes they like to follow along with me and move things out of the way if they're maybe not right for photographs. So yeah, you get into conversations and then they might ask about what I do and then I will let them in on it. And yeah, sometimes it strikes up interest into getting photos done of their family, you know at a local park or something so it conjures up a little more business here and there on the side, so I can’t complain.

So where can we find some more of your work and are you doing any interesting project side projects right now? I know we kind of mentioned or I kind of mentioned the Instagram stuff that you've been putting out there. But what else are you working on? And where can we find it?

"When I find the time, if I find time sometimes I'll come across some interesting location or you name it, if there's something I can shoot on the side, I will just for my personal benefit. It’s like, that's what I like to do. I like to photograph. I've been more into video the last couple of years. So if I could shoot video whether it's at an interesting location. There's been some videos I've done with friends where we do a little mini-movie, you know, something silly or whatever. But yeah for personal projects, I'll do it if I could find the time but other than that, I don't really have anything consistently going on.

"The city of Maricopa started hiring me for some of their video projects. So that's nice. Yeah, that's been really neat. Their Economic Development Department, they wanted to put together a video that showed all, not just the demographics of Maricopa. They wanted to use this video as kind of a way to pull in not only new businesses to the city, but also new residents. They want to show what Maricopa is all about and the benefits to living here, so they asked for me to shoot some video of the newer shopping centers, some of the projects that they have going on. So, yeah, that's one of the biggest projects, I guess you could say aside from Real Estate that I'm doing is working for the city here and there. But yeah, you could keep up with my work on Instagram and Facebook @Volophoto. if you type in Volvo Photo either one of those platforms, you'll definitely find me, and then there's my website, Volophoto.com. So yeah it would be great to get a few more followers and hear from from your listeners.

Well, thank you so much Justin for being here and sharing your story one more quick thing. What is your favorite thing about Maricopa? And why you chose to live here?

"Well, definitely coming from some larger cities in California, I've always wondered about small town living and now we're doing it and even though Maricopa's not so small anymore (from what I've heard, it's really grown in the last few years). But since I've been here, I feel it has that small-town Feeling to it. You know, I it's very common to run into someone I know when I go to the grocery store. So it's neat. It's neat to see people you know frequently, and there's definitely a lot of that community-vibe here. A lot of families are here. I know when I went through my trying time through a divorce it was shortly after I moved here, and I felt really out of place because I was a single guy in a family town. But I made it through. There are some great people here and I think for anyone who has a family or even a retirees coming from out of the are, if they're looking for a winter home, it’s such a great place. There's a lot of snowbirds here. There's a lot of families here and the crime rate is so low. It's one of the safest cities in Arizona here in Maricopa. It's night and day difference compared to where I lived in San Bernardino. So yes, I feel much safer here. It's a great town.

 

Alright a special thanks to Dustin Pedder owner and photographer of Volo Photo. I really enjoyed hearing about his somewhat easy journey to being a local resource for the real estate community here in Maricopa, as well as the greater Phoenix area. If you're interested, you can find his links to his website in the show notes as well as all his social media handles to get a peek at some of his other projects, other work he does in and around the area, and on his he travels.

A heads up! I am still waiting on our iTunes approval. But once that is live you will be able to subscribe here and leave a rating and or review for which I would be so appreciative if you did do that. This is still a very new thing and your feedback, comments, questions, and support would be ah-mazing. If subscribing isn't your thing? I'd love to connect with you on Facebook and Instagram @RealDealArizona.

So, if you're anything like me, I love hearing people's stories where they came from, their challenges, their wins, and all of that good stuff. And you know, this IS the whole point of this podcast… to provide you with some information and inspiration in the hopes that you will live your best Arizona life, and absolutely love where you live. Thanks guys!

Jan. 23, 2019

Podcast: Shannon Goldberg of Grand Canyon Title on Social Media and Video

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Shannon Goldberg_My Title Gal on the Real Deal Arizona Podcast Hey hey! Welcome to Episode 3 of the real deal Arizona Podcast, I am your host Tara Meier and if you didn’t already know, I am a realtor with North&Co Real Estate by Trade here in Arizona and have been licensed since 2012 and have been in the business since 2002. Today I have an industry colleague with me, Shannon Goldberg but you may know her as My Title Gal with Grand Canyon Title! She is a Sales Executive and is super savvy when it comes to all things in the realm of social media and video as it relates to marketing. She helps lenders and real estate agents build their businesses online through social channels. She has recently started teaching a series on social sales and has a ton of knowledge not only for people in the real estate industry but small business owners in general. Here she shares some tools and tricks to help increase your online presence and reach, and in turn grow your business.

As promised, I’ve got a slew of links to some of the apps Shannon shared along with her contact information in the show notes. So If you have questions on anything we discussed here please feel free to reach out to either of us through any of the channels listed there.

And before I go I wanted to ask the audience WHO IS USING ALEXA FLASH BRIEFINGS?! I just recently stepped into the world of Alexa and it’s been super fun but I am definitely NOT using it to its full potential just yet. I don’t have any flash briefings set up but Shannon, if you’re listening - YOU WILL BE MY FIRST!

I’ve included instructions on how to find activate Shannon’s My Title Gal Minutes to get you started. From what I understand the process by which to search, explore and discover more of the Alexa flash briefings is in its infancy but I do look forward to hearing more and sharing how it evolves here in the near future.

Shannon's Phone/Text - 602-819-2261 - Email: sgoldberg@gcta.com

Links mentioned in the podcast:

South Mountain Trails

Downtown Chandler

InShot App - Edit Videos is available on Google Play and the App Store

Feedly - Content Curation

Trello - Organization & Project Management

My Title Gal Minutes on Alexa

Note: To enable the flash briefing simply follow the link to Amazon and click "enable". For more details on how to set up Alexa Flash Briefings visit  Amazon.com

 

Jan. 18, 2019

Get on Track with Kaitlyn Bauer of FitMe Nutrition

Kaitlyn Bauer of FitMe Nutrition chats with us about what brought her to the world of tracking macronutrients (macros) and how it has helped her performance in the gym and turned her passion for health and fitness into a profession.

Her clients range from everyday weight loss clients to elite competitive athletes from all over the country. She is THE REAL DEAL when it comes to nutrition coaching.

Being an Arizona native, she loves all it has to offer and highly recommends day/weekend trips to Oak Creek Canyon, Havasupai Falls, and Flagstaff.

Links from the show:

Food Scale on Amazon
FitMeNutrition Website
Feed The Machine on Instagram
MyFitnessPal

You can email Kaitlyn directly at Kaitlyn@fitmenutrition.com. 


Kaitlyn Bauer Feed the Machine Nutrition

 

Jan. 15, 2019

Real Deal Arizona Podcast: Live Love Maricopa Series Episode 1

Tara Meier and Brandi Petro dive into what brought them to Arizona and the many things they've come to know and love about the city of Maricopa, which they now call home. Don't forget to subscribe on iTunes and stay up to date on all the news in our area.

We'd love it if you could also leave a review! Please? Thank you!! Find out more at RealDealArizona.com. We'll soon be on iTunes and will announce that as soon as we're live! 

CHEERS!

Oh! Subscribe here for Highway 347 Overpass updates from ADOT. 

Jan. 1, 2019

Three things to expect after listing your home for sale

As we roll into January 2019, as the kids go back to school, as we get back into the office, and as everyone wakes up from their holiday hangover, one might starting thinking about what to do with getting this house on the market and onto the next chapter. 

The end of 2018 brought about a lot of noise with regard to the state of the real estate market, nationally and locally. While some areas of the U.S. are seeing a slowdown, economists concur that the Phoenix area is poised to see another steady year in the housing industry. With bustling job growth and ample opportunities, as well as affordability, the Phoenix area will continue to make a strong showing.

Once you have found your ideal partner in real estate, a sign is in the yard, photos have been taken, and your house on the market, here are a few things to expect:

Showings.

Obviously, this is the goal and an important step in actually SELLING your home. If you aren’t getting any showings you’re either priced too high, or your home looks like crap online. Make sure the listing has professional looking photos, good descriptions, and accurate information. If you happen to be in the Phoenix area, contact me and I'll get you in touch with a good one.

Feedback.

Part of an agent’s job is to solicit honest feedback from the agent's showing the home. While most are cooperative, we are completely incapable of willing feedback to be brought back to us for your review. I know, it's crazy. Then, from any feedback we do get back, be prepared to hear things you may not like or agree with. Put yourself in a buyer's position. Wouldn't you go through the home with as much attention to detail as possible? You are going to live there after all. As a seller, it’s important to separate emotionally from your home so you don’t get offended, you're able to take it all into consideration, and do what you need to do to get the home sold. After all, that is the goal, right? 

The Unexpected.

No matter how amazing your agent is, or how easy of a deal was made, there is going to be stress. I'm going to say this again. There will be stress. Moving is a complex task that has many moving parts but just like childbirth, people go through it every day and the stress, the unknown, the waiting, it will all be over before you know it. Stay calm, take one step at a time, and don’t sweat the small stuff. 

 

 

 

Posted in Sellers
Dec. 29, 2018

Procrastination

As new the new year gets in full swing many are reflecting on 2018 and setting goals and intentions for the next 365 days of the year. If you're a procrastinator with a tendency to be a bit of a perfectionist you may want to read the article, Why Done is Better than Perfect. Not only do I comment on the subject in the article, but you'll hear from several other business leaders and influencers on why rolling up your sleeves and getting things done is better than waiting for it, or the time, or the result, or the edits, or your feelings, or the temperature, or whichever way the wind blows, to be perfect. 

Get sh$t done. Period.

Posted in Daily Musings
Dec. 10, 2018

A Real Deal Arizona Christmas featuring the Maricopa Santa

 

Whatever it is that you might be dreaming of this Christmas, always believe in miracles. 

You can visit the Maricopa Santa and Mrs. Claus Friday and Saturday nights from 6pm-9pm and Sundays from 6pm-8pm. until Christmas. Be sure to bring an unwrapped toy for donation to the FOR Maricopa Christmas Project. 

Find out more at MaricopaSanta.com.

Dec. 9, 2018

Moving to Arizona: A New Home & A New Gym

Moving to Arizona: A new home & a new gym

There are websites to tell you customer ratings and reviews for moving companies, the various cable options, even all your service industry needs like doctors and hair stylists, but where do you go to find reliable information about your future CrossFit HOME?! This is vitally important if you’re coming from a great group of likeminded fitness-oriented folks you call friends, and it’s terrifying to go someplace new and think about starting to look for and build those relationships up from scratch. It is a very important part of your life that will need to be replaced quickly along with your new home.

What if it didn’t have to be so scary? What if you didn’t have to have a gap in your fitness because you couldn’t find the right place near your new home? What if your real estate professional could also help connect you with local CrossFit box communities so that you could immediately jump into something that feels like ‘home’ even before you’ve unpacked all the boxes and put all the pictures on the walls in your new house?

Here at the RealDeal Arizona Team – WE ARE THAT GROUP of real estate professionals and we want to be your resource! Between the three of us, we have a passion for functional fitness and years of experience in CrossFit. In addition to providing our clients with an experience unlike any other, regardless of your real estate needs, we are also passionate about being ACTIVE – strong, fit, healthy, and active. We are high energy. We are powered by learning, goal setting, and then crushing those goals. And we are here to HELP YOU and to do the same.

So – how are we going to help you? Well to start, we are going to spend 2019 conducting interviews, dropping in, and trying out as many CrossFit communities as we can (and as many that will let us in)! You can expect to reap the benefits by way of exclusive video posts, referrals, and personal testimonials from all around town. Follow along as we meet, get to know, and pick the brains of all the CrossFit boxes in the East Valley! This plus our extensive knowledge of the Phoenix area real estate market will make us your go-to resources when looking for a new home (and new gym home) in the greater Phoenix area.

Nov. 25, 2018

Break Through the Visual Noise: How an Interior Designer Can Help Sell Your Home in a Competitive Market

RealDeal Arizona Visual NoiseLydia Sweetland of ThinkSpace Design is an interior designer and decorator who specializes in working with real estate professionals to get homes ready to sell in competitive markets. Offering staging, redesign, supplemental staging, and owner consultations, she has a service to offer on every budget. Her contributions lead to a track record of success, selling homes that had previously sat for extended periods of time on the market, to procuring offers within an hour of listing the re-designed home back on the MLS.

Owner-Occupied consultations are very popular and the most affordable option. Lydia walks the property and will go over the items needed to be done in order to get the most out of the home. Suggestions include but are not limited to furniture arrangement, supplemental items to help stage the home, what to remove, what to paint, etc. Lydia expresses the process is simply “about editing” and the main goals are to “break the visual noise”, “get the family out of the home”, and "create interesting places for the camera to land”.

Vacant homes are always easier to sell but this isn't always an option. For larger homes that must remain occupied, Lydia suggests consolidating and only using portions of the home. She commonly will have sellers move out of the master bedroom and utilize the 2nd bedroom so the master suite can remain the show-stopper that it is meant to be. Not only does this help keep daily clutter from taking over, but it also cuts down on the need for required notice if you have to quickly clean up prior to any showing appointments.

Sellers want to see themselves in a potential property, not who it currently belongs to. Taking down the family photos is a widely known trick of the trade. The other advice she offers is to use a neutral style. For example, an overwhelmingly Mid-evil or Tuscan scheme might not be as appealing to the masses, so it’s best to tone down what Lydia calls the “theme park” look. A home should be remembered for its features and its overall feeling, not the seller’s personal possession.

Quality photographs are one of the most important aspects of marketing an Arizona home. If a seller doesn't have good pictures on the MLS and online, the listing may very easily be discarded or passed by. For real estate professionals and seller’s alike, it's a good idea to invest in a professional photographer, preferably one who uses a wide-angle lens and specializes in real estate photography. One of my personal favorites and long-time partner is Dustin Pedder of El Volo Photography.

Whether it’s an entry-level home for sale in Maricopa or a luxury listing in Arcadia, having a professional consultation will add value to any marketing plan. It can save time and will help seller's disconnect emotionally from the home allowing them to make sound decisions regarding the sale of what is potentially one of their most lucrative assets.

If you’d like to find out more about Lydia Sweetland and ThinkSpace Design, visit her profile on Houzz.com. Owner-Occupied consultations start at $300 while re-design and staging vary but average cost starts at $1500 depending on the project, so it’s always best to contact her for details. Lydia also boasts a concierge service proving vetted professionals for everything from window cleaning to photography to organizing and decluttering.

Should you have questions on how we can get your home ready for sale, send us an email or fill out the contact form. We’d love to show you how we can add value to your home selling experience. Who knows, we might even bring Lydia with us on our listing presentation. 

Posted in Market Updates, Sellers